BRND WGN: The Digital Evolution

When did BRND WGN set up a Digital Team and why?

Making waves since 2006. The WGN's growth from brand strategy to design, coupled with the explosion of the digital revolution, led us to invest in our own Digital Team in 2011.

Our mission: to build the right solutions fit for purpose, to extend the company's ethos to technology, and of course to marry our creativity into the digital age.

What products and services do you offer?

Our digital team offers tailor-made solutions focused on user-experience that helps generate more business. We handle anything from standard websites through to full-blown eCommerce solutions that support your business.

In the past, we've worked with brands like:

• CHOGM
• Calamatta Cuschieri
• P. Cutajar
• Simonds Farsons Cisk
• Air Malta (and many more)

What investments have you carried out in recent years?

BRND WGN now boasts a team of 33 Wagoneers and has added three new departments since 2013: Social Media, PR, and Media. We've also developed WBWGN, our new in-house web platform, promising:

• Rapid deployment at reduced costs
• Mobile-first architecture
• Constant updates

Have you expanded your operations outside Malta?

Yes. Last year we signed a strategic partnership with one of the UK's leading marketing agencies, Volume Ltd. This relationship has been a leverage for both teams. Thanks to this partnership, we've had the opportunity to showcase our work to a wider audience and collaborate on a number of new and innovative international projects.

Are there enough specialised human resources in Malta?

We are constantly on the lookout for world-class employees—and we know they exist in Malta. We try as much as possible to provide our people with an awesome work space, great perks, and constantly challenging projects, keeping our Wagoneers motivated and clients happy.

What are your plans for 2015?

This year we plan to challenge the service we offer to our clients. We want them to be part of the creative process as much as possible, and to love it as much as we do!

In terms of digital, I'm already seeing a huge shift from us proposing digital campaigns to clients demanding it. This is a direct reflection of the reduced costs and greater reach the likes of Facebook and Google now offer us. Finally, our top priority always is to keep working hard in order to retain our lead in the local creative industry.